ZHU Di is Professor and Vice Director of Department of Youth Study, Institute of Sociology, Chinese Academy of Social Sciences (CASS). She is also the Secretary General of the Research Committee of Sociology of Consumption of the Chinese Sociological Association (CSA). She held a Msc in Social Statistics and PhD in Sociology from the University of Manchester. Her research interests include: sociology of consumption, youth study, sustainable consumption, and the internet and society. Her work has been published in prestigious academic journals. Her recently published books include ‘Taste and Material Aspiration: Consumption Patterns of the Middle Class in Contemporary China’ (in Chinese, 2013), ‘Consumption Patterns of the Middle Class in Contemporary China’ (in English, 2018), ‘Social Life within HERE: How SNS Empowers Different Generations in China (in Chinese, 2018). Recent ongoing research projects include ‘Consumption patterns of Chinese middle class against the background of internet development’ (funded by the National Social Science Foundation), and ‘Consumer culture of middle class families in metropolitan China: in the process of social structural changes’ (funded by British Academy Visiting Fellowship), ‘Employment of migrant workers and university students in the background of new business format: in the case of delivery personnel for online orders’ (funded by Major Project of National Investigation of CASS).