With the transformation of consumption patterns and the growth of the digital economy, the provision of content information and consumer services is no longer confined to traditional institutions such as enterprises and the government; individual-level provision has become increasingly prominent. The digital era has given rise to a "new provision mode". As for the provision subjects, it is mainly characterized by individualized, small-scale teams, with new business and new professional groups forming its core components. As for the provision products, it mainly offers predominantly innovative and service-oriented products. As for the provision methods, the organizational management exhibits personalized, digitalized, and interest-driven features. This new mode possesses dual attributes in labor and service provision—distinguishing itself both from conventional workers and the traditional provision mode. In rural cultural tourism development, individual suppliers collaborate closely with digital platforms, the government, and local communities, facilitating the gradual implementation of this model, enabling consumers to transition into suppliers and producers, and transforming interest pursuits and lifestyles into productivity. While this mode aids in achieving location-specific development, exploring new growth sectors, and optimizing resource allocation to revitalize rural areas, it faces certain challenges. The government and platform enterprises should enhance planning, guidance, and support to fully leverage its positive impact on socioeconomic development. The analysis presented in this paper also contributes to understanding emerging economic organizational forms such as OPC (One-Person Companies).
Keywords: The new provision mode; Consumption; the Digital era; Rural cultural tourism; The new business and new professions